الوصف
For a Sales and Marketing job at a newly opened hotel, the role focuses on establishing the hotel’s brand, driving initial bookings, and creating awareness in a competitive market. it is essential that the candidate have a similar experience in hotels. Here’s a concise job description:
- promote the hotel’s opening, unique features, and special offers to attract both leisure and business guests.
- Promote the hotel’s brand identity, ensuring consistent messaging across all marketing channels, including website, social media, and printed materials.
Generate Leads and Bookings: Focus on generating leads and securing bookings through direct sales, partnerships, corporate accounts, and online travel agents (OTAs).
- Manage the hotel’s website, social media accounts, and online reputation, optimizing content and engaging with potential guests.
- Develop and launch promotional offers, packages, and seasonal deals to drive initial guest interest and occupancy.
- Build relationships with key partners, such as travel agencies, local businesses, and event planners, to drive group bookings and corporate events.
- Conduct research to understand the competitive landscape, guest preferences, and trends, adjusting strategies to capitalize on market opportunities.
- Actively engage with potential clients, conduct site tours for corporate and event clients, and follow up on leads to secure business.
- Plan and execute grand opening events, press releases, and influencer collaborations to create buzz around the hotel's opening.
- Track sales performance, marketing campaign results, and website traffic, reporting to senior management and adjusting strategies to maximize revenue.
For a newly opened hotel, the Sales and Marketing is essential in establishing a strong market presence, attracting initial guests, and ensuring the hotel’s long-term success.